# Automatically create first organization with smart naming

You can now automatically create a user's first organization with intelligent name suggestions. Clerk will detect the organization name from the user's email domain (e.g., `alex@clerk.com` → "Clerk") or personalize it based on member details, eliminating the manual setup step for first-time users.

This feature works best for applications with required organization membership where the creation step adds unnecessary friction.

[View video](./sign-up-flow-with-org-defaults.mp4)

## What's new

**Create first organization automatically** removes friction during onboarding by automatically creating a user's first organization. When enabled, users are added to their first organization without seeing the creation flow.

**Default naming rules** intelligently suggest the first organization's name using:

- Email domain detection - Automatically populates the organization name, slug, and logo from the user's email domain (e.g., `alex@stripe.com` → "Stripe" with logo)
- Member personalization - Creates personalized names using variables like `user.first_name`, `user.last_name`, `user.full_name`, or `user.username` (e.g., `{{user.first_name}}'s organization` → "Alex's organization")
- Fallback name - Provides a default when other rules don't apply

Default naming rules are required to enable automatic organization creation. You can disable individual rules to skip them in the detection order.

## Getting started

Visit the [Organizations configuration documentation](https://clerk.com/docs/guides/organizations/configure.md#default-naming-rules) to learn how to enable automatic organization creation and configure default naming rules.

Configure these settings in the Clerk Dashboard under [Organizations Settings](https://dashboard.clerk.com/~/organizations-settings).